Entertainment icon and serial entrepreneur Snoop Dogg is jumping into the digital art market and reveals that he believes Bitcoin and cryptocurrencies have staying power.
On Friday, the legendary rapper launched his first non-fungible token (NFT) collection titled “A Journey with the Dogg.” The collection combines personal memories with NFT-inspired art. It also includes an original song, “NFT,” inspired by the digital art movement.
The collection brings together a total of eight pieces which are only available in limited quantities.
NFTs use crypto technology to assign unique identification codes and metadata to digital assets such as images, coins, and songs, essentially providing digital certificates of ownership.
Owners have the option to trade or resell their NFTs using platforms such as Crypto.com where Snoop Dogg’s digital art collection made its debut.
The sector is surging in popularity as of late, with top artists like The Weeknd entering the space and selling music in the form of NFTs.
In a Vanity Fair interview, the cultural icon explains why he’s drawn to NFTs.
“It’s a direct connection to my fans and my community. Unlike when you buy one of my records, or download a song of mine, I can’t connect with you. You dig? With NFTs, I can. I plan to continue to engage with the fans who buy this artwork. There is no platform or middleman filtering my message anymore.”
Snoop Dogg also says that he believes Bitcoin and the crypto sector at large are here for the long haul.
“One hundred. I believe in [Bitcoin]. I believe in the technology and I believe in the global connection it creates. I’m not too caught up in the value of the coin, because I’ve been around long enough to see things go up and go down, and I know it’s here to stay. The future is unfolding right before us. I don’t see it as a pandemic fad, the pandemic just put gas on the fire.”